Selena Gomez goes back to being blonde and looks amazing!


In case you missed it! Selena Gomez has gone back to being blonde – which has her fans dubbing the new look “‘Blondelena.”

More than three years after the Rare Beauty founder debuted bright blonde hair for the first time, she showed off her dramatic new hair in a mirror selfie shared on her @rarebeauty company’s Instagram feed.

Blonde bombshell Gomez revealed the icy, platinum shade, styled in soft waves, in the selfie she captioned, “New look.” The beauty mogul went on to say that the major color change will end up influencing the makeup shades she starts using, too. “Need to pick new Rare Beauty lip and blush shades now 💓,” Gomez added.

The star’s colorists of over a decade, Nikki Lee and Riawna Capri, gave Gomez her “big colour change.”
“This blonde is unique to her as we had to make sure there was an equal balance of cool and warm for her skin tone. It’s an edgier look and perfect for summer,” they said on Instagram.

So, how did they do it?

The duo started by highlighting “every hair on her head” with Joico’s Blonde Life lightening powder and 30 volume developer before letting it process and going in with demi-permanent toner. “We finished the process with a full Crystal Cashmere treatment by In Common to lock everything in and bring her hair back to life. The entire process took 200 foils, several bowls of bleach and 8 hours of hair magic,” the colorists said. “Definitely worth it! Her hair looks and feels amazing.”

“It took 9 hours,” Capri said on Instagram. “About 300 foils, and 8 bowls of bleach, all with 2 stylist working together simultaneously.” Nikki Lee and Riawna Capri are owners of the Nine Zero One Salon

Do you have a blonde ambition? Get Selena’s new look at home using the UK’s 1 number Blonding Brand, Jerome Russell.

The Jerome Russell Maximum Blonding Kit is created using the highest quality ingredients that protect and condition during the lightening and colouring process, expect an unrivalled lift of up to 8-9 shades. This Maximum Blonding Kit works exceptionally well on light to dark brown hair, with professional results achieved at home. Available to buy at

Image credit: Selena Gomez 📷 @rarebeauty
Quotes: @Riawna @ninezeroone @nikkilee901