Selena Gomez’s Rare Beauty

Selena Gomez has launched her Rare Beauty line at Sephora and officially on

I’m SO excited to finally share @RareBeauty with you – Selena Gomez

Selena says; “I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!” she wrote in an Instagram caption.

Rare Beauty will launch with an impressive 48 shades of foundation and concealer, according to Gomez. “It’s all very clean and easy. I wanted people to feel safe,” she adds.

Rare Beauty is makeup made to feel good in, without hiding what makes you unique.
Selena Gomez

Selena Gomez is joining Lady Gaga, J-Lo and Rihanna—not in the recording studio, but in the ever-growing celebrity beauty line space.

Image credits: IG @selenagomez @rarebeauty