Selena Gomez’s Rare Beauty brand launches new lip oil

Selena Gomez’s make-up brand, Rare Beauty, has recently unveiled its latest sensation – The Soft Pinch Tinted Lip Oil. This innovative product aims to replicate the same effect for lips as the highly acclaimed Soft Pinch Liquid Blush has done for cheeks. With the goal of creating a comfortable and buildable lip product perfect for the summer, Selena Gomez expressed her excitement about the recent launch.

“I wanted to create a lip product that had the same effect for lips as the Soft Pinch Liquid Blush has for cheeks,” Gomez said. “This lip oil is comfortable and buildable, just like the liquid blush, and it’s perfect for summer, which is why we decided to launch it now.”

Priced at £21.00, The Soft Pinch Tinted Lip Oil comes in a diverse range of eight shades, including “Serenity” (warm rose), “Affection” (muted berry), “Happy” (cool pink), “Joy” (muted peach), “Delight” (rose brown), “Hope” (nude mauve), “Wonder” (rose mauve), and “Honesty” (nude brown). The overwhelmingly positive response to the product has led to its immediate sell-out, demonstrating its high demand among beauty enthusiasts and Selena Gomez fans alike.

What sets this lip oil apart is its unique formula, enriched with nourishing ingredients such as jojoba seed oil and sunflower seed oil. Acting as a hybrid between a balm and an oil, the lip oil not only adds a touch of colour but also provides deep moisturization, ensuring that your lips remain hydrated throughout the day. The transformative nature of this lip oil makes it a versatile choice for any occasion – from casual daytime outings to glamorous evening events.

The Soft Pinch Tinted Lip Oil is designed as an innovative lip jelly that effortlessly transforms into a lightweight oil, giving your lips a glossy finish that gradually evolves into a natural, lasting tint. Despite its long-lasting wear, the product promises a comfortable experience without any sticky residue, making it an ideal option for all-day wear.

Excited to try Selena Gomez’s Rare Beauty products? Explore the complete collection at and indulge in a range of high-quality makeup essentials that effortlessly blend style and sustainability.

Stay tuned for more updates and exciting releases from Selena Gomez’s Rare Beauty!

Image credits @SelenaGomez @RareBeauty