Supermodel Ashley Graham becomes global face of St.Tropez brand.

This month Ashley Graham was named Global Ambassador for the St. Tropez self-tan brand.

Beauty icon, supermodel, and entrepreneur Ashley, will lend her influential voice to the brand, headlining their motivational “You Set the Tone” brand campaign.

Graham said, “The secret is finally out! I’m so excited to be working with St.Tropez as the new face of their iconic brand. St.Tropez has always been my trusted go-to for a healthy, natural-looking tan, and I love that the products make it easy and quick to have a natural looking glow year round. But for me, it’s not just about glowing skin – having a golden glow on the outside also gives me confidence on the inside. I feel like I can take on the world with a tan! I couldn’t be more proud to partner with St.Tropez to kick off a brighter tone for 2021.”

And while it will be Ashley you see in upcoming marketing campaigns and ads, St Tropez is bringing together a tanning tribe of influencers, celebrity fans, and tan experts to join the supermodel in this mood-boosting exercise.

Image video credit @AshleyGraham @StTropez